THC YOU LATER…THE ENTOURAGE EFFECT IS TAKING YOUR PLACE

Time and time again we see cannabis consumers reaching for the highest THC on the shelf. Yes …THC is the most well-known cannabinoid, and YES…it is directly associated with the pleasurable effects of a cannabis high. BUT it’s not that simple. A true, informed high never is. There are two primary components in addition to THC that have a huge effect on your high – cannabinoids and terpenes.

What’s a cannabinoid? 

THC has a lot of badass siblings – we’re talking CBD, CBN, CBV and 100s more. The entire cannabinoid family provides different effects separately, but together they can provide new, beneficial effects that contribute to the potency of your high. You may be familiar with some of the other popular cannabinoids like CBD, a non-psychoactive cannabinoid with multiple therapeutic effects like antiseizure properties, anti-inflammatory properties or CBG, a non-psychoactive cannabinoid that may help with pain management.  Just now consumers are starting to learn about the other cannabinoids out there and their potential benefits. It’s not all reliant on THC anymore especially for those who want to find relief from pain or anxiety without the intoxicating effects. Here are just a few more cannabinoids that you may have heard of before and their benefits: 

  • CBN (Cannabinol): Observed to show greater sedation when combined with Delta 9 THC. May have anti-seizure, anti-inflammatory and antibiotic properties. 
  • CBGA (Cannabigerolic acid): A minor cannabinoid that is the chemical precursor of THCA, CBDA, and CBCA. It can actually be decarboxylated by light or energy to create THC or CBD. There is minimal research on this strain but the research performed has shown potential to help those with colon cancer, metabolic disorders, and cardiovascular disease. 
  • CBDA (Cannabidiolic acid): This cannabinoid converts to become CBD over time and when exposed to heat. Studies focused on CBDA have found that it may provide anti-inflammatory and anti-convulsive properties as well as combat depression. 
  • CBCA (Cannabichromenenic acid): Decarboxylation converts CBCA into CBC. Since there are minimal studies on CBCA we can look at the possible effects of CBC. CBC has the very strong potential to provide therapeutic benefits on inflammation, cell function, and mood. 
  • CBGVA (Cannabigerovarinic acid): This cannabinoid is the carboxylic acid precursor of cannabigerovarin (CBGV). The primary current use is most likely research into the synthesization of THCV and other varin cannabinoids.
  • THCVA (Tetrahydrocanabivarinic acid): The carboxylic acid precursor to THCV, this substance remains a critical component of the majority of THCV research. Currently, the uses of THCVA remain relatively limited, however, it has become more common to include when studying the overall effects of Cannabis sativa flower or cannabis extracts.
  • CBDVA (Cannabidivarinic acid): A non-psychoactive cannabinoid found in Cannabis, this substance reportedly has anti-inflammatory properties. Cannabis scientists have also conducted a series of studies that shows the substance having various beneficial effects for digestive inflammation, brain atrophy, and other conditions. 
  • CBCVA (Cannabichromevarinic acid): Being one of the major components in cannabinoid, this substance targets receptors in our bodies to help with various daily functions, including appetite, sleep patterns, mood, and movement. 

Let’s talk about terpene profiles in cannabis 

Now that we’ve given some background on other cannabinoids, we can’t leave out our favorite cannabis high contributor – terpenes! Terpenes are the organic compounds responsible for creating the unique aroma of each individual cannabis plant. Terpenes contribute much more to the bud than the smell, although they are the reason you associate different smells to different strains. 

  • Limonene: An aromatic cannabis terpene that’s associated with a citrus aroma. It is originally found in the rind of citrus fruits, such as oranges, lemons, and limes. The substance is shown to help with anxiety and stress. 
  • Linalool: Typically characterized by a lavender scent, this substance is commonly found in over 200 different types of plants, including jasmine, lavender, rosewood, basil, or thyme. Linalool’s potential benefits include reduced levels of anxiety and depression-like symptoms.
  • Caryophyllene: This terpene tends to have a variety of aromas, including, floral, earthy, musky, and citrusy notes. One can find this substance in many herbs and spices such as black pepper, basil, and oregano. It is shown to activate your endocannabinoid system and provide it with anti-inflammatory effects. 
  • Myrcene: This common terpene is typically found in hops, thyme, and mango and is shown to have a peppery and spicy fragrance. Is it believed that this substance promotes calming effects to those that utilize it.
  • Alpha-pinene: As the name suggests, this compound has the scent of a forest of pine trees. This terpene can be used to treat pain, inflammation, or anxiety, and is typically found in pine needles, rosemary, and basil. The main difference between this terpene and its Beta counterpart is that Alpha-pinene is slightly water-soluble.
  • Beta-pinene: As the name suggests, this compound has the scent of a forest of pine trees. This terpene can be used to treat pain, inflammation, or anxiety, and is typically found in pine needles, rosemary, and basil. The main difference between this terpene and its Alpha counterpart is that Beta-pinene is not water-soluble.
  • Terpinolene: Generally known as the least-common common terpene, this tends to have aromas of pine, flowers, and citrus. Found in lilacs, nutmeg, cumin, and apples, this Terpene is shown to have uplifting effects to those who use it. 
  • Eucalyptol: Found in eucalyptus trees, bay leaves, tea tree, and sage, its aroma is described as being minty and cooling. Its potential benefits include helping with sinus infections and pain, and may decrease blood pressure and improve cognitive function for those who use it. 
  • Bisabolol: Typically shown to produce a sweet, floral aroma, this terpene is often found in chamomile and herbal teas. This substance is said to have anti-inflammatory and relaxing effects on one’s skin, and is typically used in skin care products. 
  • Humulene: A terpene that has earthy, woody, and spices aromes, this is typically found in a variety of plants including black pepper, hops, and ginseng. It also may provide benefits by acting as an anti-inflammatory, antibacterial, and appetite suppressant. 

Terpenes provide therapeutic benefits to your high, and when alongside a rich cannabinoid profile, they can form a sinergy that creates stronger and better effects than they would on their own. This is called the Entourage Effect. 

The Elusive Entourage Effect 

The Entourage Effect is a result of the growing knowledge and research around cannabis and its effects. The theory is described in a review called “Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects,” authored by Dr. Ethan Russo—a neurologist and pharmacologist who has long studied cannabis compounds and how they affect the body. 

Weedmaps defined the Entourage Effect as “the combined effect of different compounds found in cannabis that work together as a whole to produce a greater effect than if working separately to produce separate effects.” A good example of this effect is how THC and CBD work together. THC is the psychoactive component of the plant that provides the high most smokers know and love. THC is also responsible for some of the negative side effects that smokers are familiar with, like paranoia and increased anxiety. When CBD is introduced in the mix, the CBD balances the negative effects from the THC and rates a more therapeutic high.  

We hope the next time you head to the dispensary that you stop and ask questions about terpenes and cannabinoids before you purchase based solely on THC percentage. Our cultivation process is designed to elevate the natural components of the strain to produce a pleasurable entourage effect. Although our THC percentages on average range between 21%-31% each harvest, we prioritize the development of other amazing benefits the plant produces to stand out from other competitors with similar strains. 

WHAT DOES IT EVEN MEAN TO STAYELEVATED?

So, you’ve heard of StayElevated but you don’t know what it means to actually stay elevated. Don’t worry! We’ll help you understand what StayElevated is as a brand as well as a lifestyle movement in the following series of questions and answers.

1. What does the name of your company mean?

The name “StayElevated” can be compared to other popular phrases about consuming cannabis like “Smoke Sesh” and “I’m lit.” In many instances throughout music and television, getting high is described as getting elevated. We really liked that the name doubles as a phrase describing your experience.

2. What is your brand story?

Life has its share of challenges. There is never a shortage of things that can get you down. StayElevated wants to help with a line of premium flower-based cannabis products that are designed to elevate your everyday. It can mean taking the edge off a tough day or giving you an added edge for your daily work and play. StayElevated is a cannabis experience that fits your lifestyle and pursuit of your best self.

3. Where do you source your flower?

We cultivate and source our mother genetics from our indoor growth facility in the San Fernando Valley. All of our strains are derived from the OG genetic so we can perfect the family line and provide consistent output.

4. Where is your (the) farm located?

Our indoor facility is located in the heart of the San Fernando Valley.

5. What is the suggested dosing for your product(s)?

Suggested dosing for our premium flower and pre-rolls is truly up to the consumer enjoying it. For the flower, we recommend smoking a quarter gram (light sedative and pain-relieving effects) to a gram (high, euphoric effects) per smoke sesh. For the pre-roll, if 1g of cannabis is too much for you, we recommend sharing with a friend or putting it out at the halfway mark to enjoy later. For the concentrates, we recommend testing a little out on your dabber to test the product and enjoy the terpenes and initial effects before you increase.

6. What is the most popular product(s)?

Our most popular product is our GMO Cookies strain, which recently won four awards in the San Diego market. In addition, our flower-eighths in the Larry OG strain are a bestseller and we have been cultivating Larry OG for the longest period of time. Our staple strain is Larry OG, and it is highly popular for those looking for a daytime high or a functional high.

7. What is the suggested demographic for your brand?

The suggested demographic for our brand is anyone with an active lifestyle, or anyone working towards a more active lifestyle. We designed the brand with men ages 30-55 in mind, but as we’ve grown, we have found our product lends itself to all demographic groups who are looking for a way to elevate themselves.

8. What separates you from the competition?

What makes StayElevated different from the competition is our commitment to our cultivation process and our local roots. We hand water and trim every single plant, so the final flower is of the utmost quality. Our facility located in the San Fernando Valley truly allows us to understand the California lifestyle and cater to those who live it. We have a hydroponic system in our indoor growth facility. 

Every 8 weeks, we harvest our flower and start the process over again. Our process is sewn with love and care, as we treat each individual plant on a case-by-case basis. Every plant craves a unique amount of water, and we justify that on scientific characteristics. We then individually water each plant to match their needs just right so we can yield a consistent crop each harvest.

9. What makes StayElevated different from the competition?

  • Premium, indoor cannabis flower
  • We hand water and hand trim every single plant
  • We have been cultivating these strains for years, and our commitment to excellence makes the product consistent each time it’s harvested
  • We grow only OG strains, which allows us to cater more attention to a specific genetic line
  • Our strains are indica or indica-hybrids that don’t just make you couch locked. Instead, many often find themselves feeling creative and motivated, thus the product lending itself to those with a more active lifestyle or those who need help getting through the day
  • We’re grown and cultivated locally

FLOWER ONLY

1. How is your flower grown?

We have a hydroponic system in our indoor growth facility. Every 8 weeks, we harvest our flower and start the process over again. Our process is sewn with love and care, as we treat each individual plant on a case-by-case basis. Every plant craves a unique amount of water, and we justify that on scientific characteristics. We then individually water each plant to match their needs just right so we can yield a consistent crop each harvest.

2. Is there a unique story for your strains?

Our Larry OG strain is our most consistently asked for strain, and it is our staple strain. However, our GMO Cookies is the most sought after as it has won 4 awards for its exceptional quality and smokability. 

3. What is your growing process? How is it different from other growers?

Same answer as #1: We have a hydroponic system in our indoor growth facility. Every 8 weeks, we harvest our flower and start the process over again. Our process is sewn with love and care, as we treat each individual plant on a case-by-case basis. Every plant craves a unique amount of water, and we justify that on scientific characteristics. We then individually water each plant to match their needs just right so we can yield a consistent crop each harvest.

GMO COOKIES TAKES THE CAKE AT THE 2021 SAN DIEGO CANNABIS FARMER’S CUP

Our strain, GMO Cookies, is on FIRE this year. GMO Cookies, sometimes referred to as “Garlic Cookies” is a cross between Girl Scout Cookies and Chemdawg – both iconic indica-dominant strains from the widely-respected and known OG Family. Over the past year we have spent countless hours perfecting the cultivation of this crowd-pleasing strain and our hard work has paid off. We entered and participated in the 2021 San Diego Cannabis Farmers Market’s virtual cup this spring, as well as their very first annual concentrate cup.

We entered our GMO Cookies strain for the first time as Licensed Flower and Licensed Concentrates. We believe that if you find the right strain that provides consistent output and lab results, that it can be great across all smoking mediums – whether that be flower or concentrate. We were honored to see that across both cannabis cups that GMO Cookies reigned as a consumer favorite in both consumption forms.

The effects of GMO Cookies are often described as mentally uplifting with a euphoric high. This strain offers a body high that relieves pain and leaves you feeling relaxed. This is a good strain for anyone wanting to relieve symptoms associated with chronic pain, depression, and nausea. We knew how special our specific cultivation of the strain GMO Cookies was, but entering and winning four different awards for the same strain solidified our feelings.

We took home second place in People’s Choice for both the Licensed Flower Category and the Licensed “Cured/Solvent” category as well as Best Smokability in the Licensed Flower Category and Highest Cannabinoids in the “Cured Solvent” category. Let’s talk a little more about our take on GMO Cookies and how it smokes and tests.

StayElevated GMO Cookies Smokability
When we were awarded “Best Smokability” for our GMO Cookies strain, we immediately felt extreme honor. This award in our eyes is one of the most prestigious because our goal as a premium indoor cannabis brand is to produce high-quality flower that can elevate your everyday life. No one wants to smoke a strain everyday that consistently makes them hack up a lung every time they inhale. Instead, a true strain that can be used to elevate your daily life must hit smooth, taste exceptional, look stunning and frosty, and provide a lasting positive effect over the course of the high.

A true daily strain that helps you stay above the things that get you down must have a high-quality smokability. This award helped us feel even more confident in our mission statement to provide consistent quality bud that elevates daily life.

StayElevated GMO Cookies Lab Tests + Cannabinoid profile
Our GMO Cookies concentrate in the form of Diamonds, crystalline structures that develop in sauce – a cannabis concentrate known for its glossy, runny texture, tested in at 86.9% total cannabinoids which was the highest cannabinoid profile in the entire Cured/Solvent category. This high level of lab testing wasn’t just a one-time fluke for our concentrate submission. Our GMO Cookies strain has consistently tested for both flower AND concentrates with a gorgeous, high THC and cannabinoid profile. We are able to maintain these stunning results harvest over harvest because of our attention to detail in the cultivation process. Every single plant in our indoor facility gets individual attention to ensure the highest possible output.

AWARDS
LICENSED FLOWER | GMO Cookies
2nd Place People’s Choice Licensed Flower Category
Best Smokability Licensed Flower Category
LICENSED CONCENTRATES | GMO Cookies
Lab Award in the Licensed “Cured Solvent” Category for Highest Cannabinoids
2nd Place in the People’s Choice Licensed “Cured/Solvent” Category

JUDGE’S COMMENTS
“The GMO from StayElevated smelled spectacular, and made us both take a mid-afternoon nap.”
“I was smoking some of StayElevated GMO Cookies yesterday! So freaking bomb, dude!”

ABOUT THE SAN DIEGO CANNABIS FARMERS MARKET
The Farmers Cup 3 | Spring 2021
Despite being held in the midst of the COVID-19 global pandemic, dozens of California cannabis brands across a wide range of products came together to compete for The Farmers Cup. It was the largest of their virtual events to date with nearly 4x the amount of competitors and judges. You can view the awards list for the spring cup here.

The 710 Farmers Cup 2021 (Concentrates-Only)
The Farmers Cup is the first (and so-far only) Cannabis Competition in San Diego that gives the people who are the end-users the chance to judge from a wide variety of legal cannabis products. In honor of the date 7/10 (“OIL” upside down), they created the 710 Farmers Cup, a Concentrates-only edition of the Farmers Cup cannabis contest! Watch the award ceremony here.
San Diego Cannabis Community Beach Clean Up 2021

The people behind the Farmers Cup are extremely welcoming and compassionate. We wanted to get involved on another level with them as they strive to clean up San Diego area beaches and we were honored to help sponsor the July 2021 Community Beach Clean Up. Over 100 volunteers showed up, consisting of all ages, to help give back to the community and destigmatize cannabis. Watch the clean up video here.